Melbourne LEAN Workshop

Presented by Ash Maurya,
Author of Running Lean and Creator of Lean Canvas


Wed, Aug 31 –
Thu, Sep 1

Collective Campus
Melbourne, VIC, Australia

Learn How to Define, Measure, and Achieve What Everyone Wants – AKA Traction

Melbourne LEAN Workshop

Most products fail. Not because entrepreneurs fail to build what they set out to build, but because they waste needless time, money, and effort building the wrong product.

In this 2-day hands-on workshop, you’ll learn a systematic methodology developed through rigorous testing of business modeling, systems thinking, and Lean Startup techniques on hundreds of products, that will show you exactly how to focus on the right actions and build what customers want.

Life’s Too Short to Build Something Nobody Wants.

ash_mauryaLed by Ash Maurya

Author of two best-selling books (Running Lean and Scaling Lean) and the creator of 1-page business plan: Lean Canvas.

Whether it’s getting the green light on a new venture, or securing an additional round of funding, entrepreneurs and innovators are constantly faced with the challenge of demonstrating progress (aka TRACTION) to their stakeholders. This workshop will show you how.

I have spent the last five years teaching and refining this methodology through numerous workshops and bootcamps around the world from Austin to Zurich.

I have worked with companies ranging from 1 person startups to large enterprises such as Intel, Dell, NPR, Amazon, and taught at a number of universities including Stanford, MIT, Harvard, Berkeley, and UT Austin.

Who Should Attend

This workshop is designed for Entrepreneurs, Intrapreneurs, and other Visionaries charged with bringing bold new ideas to life.

The workshop lays out a framework for taking an idea from early stages to scale.

“I’ve read all books about Lean and apply the methodology for myself in all my projects and for my clients from Lean Startup to Business Model Generation to 4 Steps to the Epiphany. Running Lean is for sure the most practical way to apply the methodology. The Workshop reinforce the practice part and gives you all tools to move ahead.”

– Jeremy Goldyn, Head of Digital Business, ANAIS IT

For those already familiar with Running Lean (not a prerequisite to attend):
The big epiphany in Running Lean was viewing your business model (not your solution) as the product. This workshop will focus on how you measure the output of a working business model through additional thinking processes like the Theory of Constraints, Jobs-to-be-done, and LEAN Sprints.

This workshop covers newer content from my latest book: Scaling Lean. While Running Lean was focused on the entrepreneur to customer conversation, Scaling Lean is focused on the entrepreneur to stakeholder (investor) conversation.

As an attendee, you’ll receive hardcopies of both books.

Workshop Details

The workshop is run over 2 full days of interactive sessions and hands-on practice.

A Personal Message and intro offer from Ash:

One of the questions I often get is: “What will I learn from a workshop that I can’t learn from reading your book and blog?
First, the workshop is designed to create an environment for learning by doing versus just reading/thinking which is key to internalizing these principles. Everyone is required to come with an idea that they’ll stress test throughout the workshop. I don’t teach with third party business cases. If you don’t have an idea, this workshop isn’t for you.
Next, workshops are where I share my latest work. No two workshops have ever been the same. 20% is brand new, 40% is new, and 40% existing work. This workshop will feature new ideas on business modeling, systems/constraints thinking, and jobs-to-be-done that you won’t find in Running Lean. Even with existing content, I’m always changing the flow, case-studies, and activities to facilitate quicker mind shifts with audiences — so we spend more time pushing your idea forward.
Finally, you set the agenda. Outside a skeleton outline, you decide the pace and level of content. We can spend 4 hours on advanced customer interviewing techniques or take deep dive on metrics and constraints thinking.
I’m running a 60 min webinar highlighting the main goals, topics, and takeaways you can expect from the workshop next Friday, August 5th at 8am AEST. All questions welcome.


Ash Maurya
Author of Running Lean and Creator of Lean Canvas

Check out my new book: Scaling Lean 


The teachings of Ash have changed the global startup environment and he is a true global thought leader in innovation and helping startups, enterprises and ventures of all kinds succeed.

It is with great pleasure we have been able to present Ash Maurya to our local startup scene and hope you are able to take advantage of the sessions.

We are also having a social event on the Wednesday night. 
we highly recommend getting a copy of Ash’s latest book, Scaling Lean.

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